Transparency

Affiliate disclosure

PetFoodRate is an independent pet food rating service. A to E grades are awarded without any financial counterpart from brands. To stay free, we occasionally use affiliate links. Here is exactly how it works.

What is an affiliate link?

When you click a "View on Zooplus" button from PetFoodRate, you reach the partner store through a tracked link. If you buy in the following days, the store pays PetFoodRate a small commission (typically 3 to 8 % of the basket). You pay the exact same price as visiting directly. No surcharge.

Who are our partners?

As of 22 April 2026:

  • Zooplus FR · affiliate partner validated via the Awin network. Large catalogue (dog, cat, small pets, birds).
  • Pending partners: Maxi Zoo FR, Just Russel FR, Edgard & Cooper.

Only relevant products stocked by our partners show a "View on" button. Other pages remain purely informational.

Does affiliation influence ratings?

No. A to E scores are computed by our public methodology (analysed composition, sub-scores for proteins, nutrition, undesirables, transparency, species adaptability). No brand can "buy" a better grade. No affiliate partner has access to our rubrics before publication. Grades are never modified after a partnership is accepted.

How to spot an affiliate link?

Every sponsored CTA is flagged: "Affiliate partner" badge, distinct green button, explicit affiliation mention. Links go through our /go/{product-id} redirect so we can measure clicks on our side. Links carry rel="sponsored nofollow" per Google guidelines.

Your rights as a user

  • You can use PetFoodRate without ever clicking an affiliate link. All grades and analyses stay accessible.
  • You can withdraw your consent for analytics cookies via the cookie banner (footer).
  • Affiliate click data contains no personally identifiable information. We store: product id, partner, referrer, country, date.

Questions?

Write to [email protected]. We reply within 48 hours on weekdays.